No Franchise Value - and I am Still Going to Show Up
"This is an industry with no franchise value."
- Satya Nadella ~ 25 July 2025
"This is an industry with no franchise value."
- Satya Nadella ~ 25 July 2025
Those words stayed with me.
Not that it was deep, but that it was familiar. It put words to a feeling I’ve quietly understood for some time: in tech, you can’t coast. Nothing you build owes a future. Users walk past you. Tools are outdated. And that next thing is always just around the corner.
I'm developing myflopy.com in the midst of all this.
A cloud storage product. In 2025.
When storage appears to be a done deal.
And still, I persist.
Why?
Because I don’t think that the problem has been solved. Not quite.
Most storage systems are designed to scale.
I am building MyFlopy for meaning
People don’t store files. They store signals. Reminders. Bits of memory.
The college essay that you thought was brilliant.
Last year's voice message from your mom.
Fuzzy document scan that matters to you more today than it mattered to you back in the day.
Forgotten CVs, stalled designs, work you meant to finish — and hopefully still are.
We are not just storing data. We are storing versions of ourselves.
And most of these services don’t care. They’re fast, slick, and feature-saturated. But they don’t feel made for people. They feel made for usage.
MyFlopy differentiates itself. Well, at least, that's what it tries to
What does Nadella’s statement mean to a builder like me?
It means I don’t get to build once and enjoy it afterwards.
It implies that there’s no “moat” that I can hide behind.
It implies that I will have to earn trust every single month.
And maybe that's not so bad after all.
It makes me grounded and human.
To answer every support query myself for now. To be obsessed with a file uploading mistake due to having one’s mind frozen behind it.
Writing this blog to stay true - to me and to anyone watching.
The game that I play
I am here to serve the next 1,000 users who are in need of a storage space that feels more personal.
And if we do it right —
If MyFlopy becomes where everyone feels safe to keep things that are important, then I would not need a franchise.
I’ll have something better: relevance, trust, and a product that I’m proud to make better.
One user at a time.
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